With 215 million adults in this country, an estimated 41 million of those are LOHAS consumers (consumers dedicated to Lifestyles of Health and Sustainability) and they represent a marketplace of about $290 billion dollars, “but their power as a consumer market remains virtually untapped” (www.lohas.com
). With numbers like these, businesses can’t afford not
to make steps towards addressing this market and becoming part of the environmental initiation. It’s like an untapped oil field, but instead of wreaking havoc on the Earth you’re actually promoting the planet’s health.